Getting to know Beauty Influencer- Ankita Mehta Shah

Hello everyone! Its that time of the year again. Durga Puja/Navratri/Dussehra is upon us and the entire country is gearing up for the festive spirit. The ten days of a mad rush, a feeling of free-falling, of indulging in extra food, of bonding with families, of letting your hair down and becoming your best fashionable self. It’s time to welcome the Goddess, celebrate Shakti and unanimously unite together to celebrate the biggest festival season of India. And this time is again a reminder that even being of diverse cultures and traditions, we all unite under one big hood…

On the spirit of the occasion, WeekendTrivia brings for you a heart-to-heart talk with few ladies who are dynamic, beautiful, successful in their own ways and breaking norms and labels with their life-style and thoughts. They are the influencers of our times, who refuse to be labeled as such and yet are looked up by many. Gone are the days when the only style icons were the film/television celebrities and when we craved to look like them.

These ladies have broken the barriers of ideas that fashion is only for celebrities, only meant to be done on certain occasions and definitely not at work! The rules are changing and these beautiful ladies bring a myriad of a fresh and positive outlook for you all. They also teach us that we don’t have to depend on the salons and parlours only to look good. We can do our own makeup and hair like a bomb and stylize them to suit the occasion. They are people like you and me, girls next door, bringing out their best self.

Our beauty influencer of the day is a beautiful, bubbly, gorgeous and heart-warming woman Ankita Mehta Shah. Originally from aamchi Mumbai and currently living in Toronto, Canada with her husband, this girl puts her heart and soul to her job and lends us all her excellent tips and tricks on how to look amazeballs with those makeup tools. Not only she is excellent at her job, but she is also a very down to earth woman and very leniently helps everyone who seeks it. Read on to know more about her.

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The Beautiful lady – Ankita Mehta Shah

But first, follow her on Instagram@makeupby_ankita

Follow her on YouTubeMakeup By Ankita

P.S. All the pictures and videos are owned by ©Ankita Mehta Shah and reproduction in any form, without prior permission, is prohibited

Q. Please introduce yourself.

I was born & raised in Mumbai, India. I moved to the US for four years to complete my undergraduate studies in Finance after which I moved back to Mumbai for a few years before finally making the move to Toronto with my husband (Rishin).

Q. Is YouTube and Instagram your main profession, or do you work elsewhere? How has moving from Mumbai to Toronto affected your lifestyle?

Yes, it is. My lifestyle has pretty much stayed the same except with a lot more work-life balance and a lot more time to spend with Rishin which is literally my favourite thing to do.

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Q. What inspired you to start your Instagram page? Please share what is your Instagram profile all about and how did your journey start?

I always loved makeup and was forever curious about everything beauty. At my university I was part of the Raas team and would do my entire teams makeup (really badly now that I think about it) for all our competitions. When I moved back to India I was working in our family business which gave me the flexibility to go to beauty school after which I started posting certain looks I created on my classmates on Instagram. People were loving them and started asking me to do more, which is what really pushed me to start my YouTube channel & switch up my Instagram page from my personal profile to “MAKEUPBY_ANKITA”. Sharing has always been fun and now that I am 3-4 years into it, the behind the scenes work that goes into making a video or sharing a look has become one of my most favourite things about my job! I love working with my camera, trying out new angles, learning new editing tricks, just everything about the content creation process!

Q. What would you call your biggest achievement so far? What is your mantra to becoming successful?

Every brand that approaches me to work with them or appreciates my content enough to send me their products is an achievement for me. So is every single comment from my audience who loves my work. Reading how much they love a look or appreciate my tutorials makes me very happy and makes all my hard work worth it.

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As for my mantra, I believe that what is meant to be yours will come to you by hook or by crook, so keep calm and trust in the process.

Q. What would you say is the biggest challenge you face being in the beauty industry which is already saturated with so many other influencers? Do you believe that there is room for everyone?

I want to believe there is but that is just wishful thinking I guess.

The challenges keep changing, firstly it was learning how to actually create good content – working the camera, figuring out lighting, learning the editing softwares etc. Now that I have kind of figured that out, the new challenge is to keep up with the millions of products hitting the market every month, trying to stay current with the trends and mainly trying to turn this into a financially stable career while keeping 100% authenticity which is the most important thing to me! Being in Canada and at the “following” that I am at, luckily, I have started getting paid collaboration offers that are so tempting but I have turned down a bunch of them because they don’t match my brand I have created or they are just not good products.

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And the biggest challenge is to keep at it, you are in this alone with no colleague to compare your notes with and no boss to guide you.. the road is very lonely at times and for months or years at a stretch you might not receive any results which can be very scary if you are doing this full time. Staying positive through that and continuing to be creative in those times is tough but you have got to keep the bigger picture in mind and trust in the process.

Q. Is there any basic thumb rule when it comes to makeup? Or is it totally a matter of personal choices?

Nail your base routine, the rest will fall into place!

Q. How do you manage your family life along with running an Instagram page and YouTube channel?

I do it full time and I have an amazing support system in Rishin (who is basically my only family in Toronto) which makes this super easy for me! Like really, easier than it should be and I so grateful for that!

Q. Please share your experience with different brands you have worked with?

Honestly not much to say here! Luckily everyone I have worked with has been super sweet and it’s been such a pleasure!

Q. India is a land of different festivals and occasions and if you had to suggest following some basic tips/brands with which one could glam up for these occasions what would it be?

If you are not that interested in learning makeup but you still need to socialize and therefore look good, a neutral smoky eye paired with a lipstick matched to your outfit will become your BFF!

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Q. Would you kindly share your favourite video/look ideal for the upcoming Dussehra and Diwali celebrations?

I will be posting this to my Instagram page, so watch out for it!

Q. There’s a lot of shoddy people on social media who either try to discredit others or stalk them. How do you deal with such people or negativity in general? Does it bog you down or affect your mental peace?

BLOCK! I have no place for negativity in my life.

Q. “Social media and Influencers creates a fake world and it is affecting the youth in a wrong way” – is this a myth or there’s truth behind it? Your thoughts?

It’s not just influencers, it is everyone on social media. I like to think of it as “selective sharing” – people always share the positives which seems to create this kind of an illusion of bliss but I think literally everyone is aware now that life is not always as it seems or as it is shown rather. If you are on social media it is for one of these two reasons – sharing or stalking, so they are getting what they are in it for.

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People are always talking about how social media is wrong and is affecting the youth in the wrong way (which I agree to a certain extent) but I like to see the positives of how the world has become accessible for literally everyone who just has a phone, the amount of opportunities that have arisen, the amount of jobs that have been created and most importantly the amount awareness that has been created about every single achievement or issue. I was literally watching the Chandrayaan 2 lander mission sitting tens of thousands of miles away in Toronto live on Twitter while discussing and praying for its safe landing with people across the whole world, I mean – what more can one ask for?!

Q. What other activities are you a part of apart from your job and as an Influencer? What are your hobbies?

Dancing and Diving.. equally passionate about both!

Q. Can becoming an Influencer be taken up as a profession for future generations? How to not get lost amongst the masses? Any tips?

100% yes! It can so long as you can keep up your authenticity and the trust of your followers. So many influencers have already taken over campaigns for which originally only celebrities were considered. It just makes more sense to me as a consumer even because that person is not endorsing something only for the money, they’re doing it because they trust in the product or service.

Tip: Be authentic, be yourself. Don’t sell out for short term gain, always keep the big picture in mind!

Q. What future plans do you hold for your page?

I guess you’ll see 😉

Q. Lastly, any word for our blog? Thank you for your time!

It is very interesting and you’ll are doing a great job! Wish you all the luck and success for it in the future ❤

Thank you, Ankita, for taking out time to talk to us, and having such a wonderful and heart-to-heart conversation. We look forward to your continuously bringing more positivity and beauty to our feed! Happy Navratri and Durga Puja!

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